Jessy Smulski

Bold. Empathetic. Charmingly sarcastic.

Jessy turns industry shop-talk into simple, insightful, humanized conversation. Often described as bold, empathetic, and charmingly sarcastic; her writing style reflects her personality and reads like a friend telling stories over supper. When she isn’t writing, you can find Jessy backpacking the midwest, snowboarding the rockies, or capturing life through the lens of her camera.

I can’t wait to hear your story. Let’s connect!

Email: Jessy@smulskiwrites.com
Instagram: @smulskilee

Services

Website content  •  Blog articles  •  Internal Communications  •  Scriptwriting  •  eBooks  •  Brand Stories  •  Executive Bios  •  Human Interest  •  Print Marketing

Partners

B2B  •  B2C  •  Nonprofits  •  Marketing Agencies


My Work

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Stuck At Home: 7 Ways to Stay Sharp

Thought Leadership

Suddenly working from home? Stressed about the possibility of a recession? These tips will help your focus, performance and productivity stay sharp!

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5 Trends to Inform your 2020 Identity Resolution Strategy

Thought Leadership

Successful brands are keeping a close eye on several identity resolution trends that will usher in a new era of digital marketing.

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How to Set Expectations for Digital Marketing Costs

Thought Leadership

Knowing how much digital marketing costs is the first step to formulating a realistic budget that supports your goals. Set the right expectations in four steps.

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How to Win the Cybersecurity Talent Race

eBooks, White Papers & Guides

Most organizations realize the importance of data privacy. The challenges, however, come when developing answers to the question, “How do we get there?”

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6 Ways to Get More Mileage From Healthcare Digital Marketing Content

Thought Leadership

Maximize the return on your healthcare digital marketing investments by repurposing content in six simple ways.

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What is Digital Branding?

eBooks, White Papers & Guides

The concept of a brand is often mistaken as suface-level but in reality, it stands for something far larger and more significant. Your brand is the embodiement of everything your company is...

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Ideal Career Coach

Brand Narrative & Messaging

The average person dedicates a third of their lifetime to work. Life is too short to have regrets about how you spent that time.

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Is Shadow IT Throwing Shade At Your Business?

Thought Leadership

The best way to shrink and contain shadow IT creep is to embrace its darkness. I’ll show you how in 5 simple steps.

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COVID-19: Does Your Business Have a Disaster Recovery Plan?

Thought Leadership

The Coronavirus outbreak once again reminds IT Managers and business owners that the best time to plan for pandemics and natural disasters is before they happen.

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How to Control the Rising Cost of Healthcare

eBooks, White Papers & Guides

Health premiums are expected to rise by another 5.5% this year, which could put the cost of healthcare per employee around $14,1561. But this constant uptick doesn’t have to be the end-all-beall for your organization’s benefit program.

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Will Video Kill the Written Word?

Thought Leadership

There’s plenty of speculation suggesting that text-based content is soon to meet its maker. But before you follow the hype and pitch out your entire strategy, read this article.

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How Millennial Video Habits Will Change the Future of Buying

Thought Leadership

Millennial video viewing is transforming the buying landscape. Here’s how marketers can reach millennials where they are.

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4 Ways Voice Command Is Changing the Marketing Landscape

Thought Leadership

Nearly half of all searches will be by voice command by 2020. Can you afford to ignore this shift in user behavior? We detail why you can't.

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The Death of a Salesman: Outbound vs. Inbound Sales

Thought Leadership

Has outbound sales given way to a better strategy? Read how inbound sales representatives have shorter sales cycles, higher quality leads and more.

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k2d and the Multiple Sclerosis Foundation

Case Study

MS Focus outgrew their old web solutions provider and used a content management system that was unreliable and unnecessarily complex. They needed better support from an agency like k2d, who could create a better user experience.

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k2d and Hospice Foundation of America

Case Study

We are a small nonprofit with tremendous reach. k2d was able to communicate this through our website design to show our audiences the power of our reach.

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k2d Software

Website Content

k2d develops software solutions for business applications that transform how organizations operate. With the right combination of design, technology, and business acumen, we deliver measurable value for our customers and their end users.

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Remember You, LLC.

Website Content

Remember You, LLC is a private, psychotherapy practice located in the quaint, Columbus suburb of Worthington, Ohio. Shani Topolosky built her practice knowing that healing and growth can be nurtured in a compassionate, accepting environment.

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simpleplanIT

Website Content

simpleplanIT is a client-centric technology partner that prioritizes trust, transparency, and communication above all else. We don’t succeed unless the technology we put into place helps you succeed.

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Qualifying Life Events

Video Script

Qualifying life events allow employees to make changes to their benefits outside of open enrollment. However, many employees are not aware of this special circumstance. Educate employees with this quick and easy-to-understand video about what a qualifying life event is, and the six most common types of life events.

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How to Present Marketing Data to C-Suite

eBooks, White Papers & Guides

Here’s the problem—marketing professionals use a different language than the rest of their executive team. This disconnect is the marketer’s paradox! We know better than anyone how important it is to speak in a way our target audience will understand and appreciate. Yet many of us neglect to apply this rule in real life.

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Parenting Through Childhood Cancer: A Story of Strength, Love, And Devotion. (pages 28-36)

"House Calls" Magazine Article

“The way Jeff and Kristy have lead a meaningful life for their daughter and their son is just short of a miracle.” Said Brad. “Their tenacity for getting everything they can out of life is incredible…an example for all of us.”

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brand28 Video for Internal Communications

Brochure

brand28 produces recruiting, onboarding, training, and benefits videos. But more than that, we deliver an experience your employees won’t soon forget.

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Bad Digital Content Marketing Habits and How to Quit Them

Thought Leadership

You invested in digital content marketing but still aren’t seeing ROI. You keep falling short of your goals. And your audience doesn’t seem to care about anything you publish. This is right around the time people start formulating an arsenal of objections…

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Everyone has a story. It’s my job to help you realize the power of yours.

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